AR Marketing Tools
AR Marketing Tools were developed to support PLN Icon Plus's technological innovation in the marketing process. This technology allows customers to explore products interactively, providing an enjoyable experience for them.
Client Profile
PT PLN Icon Plus is a subsidiary of PT PLN (Persero). It was established in 2000 as part of PT PLN (Persero) to meet PLN's telecommunications network needs. Initially, the company focused on operating the Network Operation Centre in Gandul, Cinere, to support PLN’s electricity operations. As the demand for broader and more reliable telecommunications networks grew, PLN Icon Plus began to offer PLN’s fiber optic network capacity to the public, particularly to companies and institutions requiring extensive connectivity.
Problem
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Traditional marketing methods lack interactivity and engagement.
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Customers have limited understanding of complex or technical products.
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Difficult to showcase product features in a way that's both informative and enjoyable.
Solution
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Implementation of AR (Augmented Reality) Marketing Tools.
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Allows customers to explore products virtually in an interactive 3D environment.
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Enhances product presentation without the need for physical demonstrations.