AR Wisata Surabaya
AR Geolocation Wisata Surabaya
Experience Surabaya in a whole new way with AR Geolocation! Take selfies with the mascots Culo & Boyo, explore virtual objects, enjoy a lively performance by the Culo Boyo band, and learn about the city's historical landmarks—all through augmented reality.
Client Profile
The Surabaya City Government is the administrative body responsible for governing Surabaya, the capital of East Java and Indonesia’s second-largest city. It oversees public services, infrastructure development, economic growth, and urban planning to enhance the city's livability and sustainability.
With a vision of making Surabaya a smart, green, and inclusive city, the government focuses on innovation in public transportation, digital governance, environmental sustainability, and community welfare. Surabaya is known for its modern infrastructure, historical heritage, and thriving business environment, making it a key economic hub in Indonesia.
Problem
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Lack interactive elements, making it difficult to keep visitors engaged, especially younger audiences.
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Historical sites often rely on static information boards, which may not capture the full story or significance of the landmarks.
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Once visitors have explored a destination, they may not feel motivated to return, limiting tourist engagement and revenue opportunities.
Solution
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Integrate augmented reality (AR) features, such as virtual mascots (Culo & Boyo), interactive exhibits, and gamified experiences, to transform Surabaya's landmarks into a Living Museum.
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Use AR to bring historical landmarks to life by overlaying virtual narratives, animations, and characters that provide an immersive and dynamic learning experience.
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ntroduce regularly updated AR experiences, such as new virtual objects, seasonal performances by the Culo Boyo band, and evolving storylines, to encourage visitors to return for fresh and engaging experiences.